World Premiere of ‘Universal Theme Parks: The Exhibition’ Offers Behind-the-Scenes Look at The Franklin Institute
The Franklin Institute in Philadelphia is set to open its doors to the world premiere of “Universal Theme Parks: The Exhibition” this Saturday, February 14, 2026. Spanning 18,000 square feet, the immersive display invites visitors to explore the science, technology, and artistry behind some of the world’s most famous entertainment attractions.
The exhibition, developed in partnership with Universal Destinations & Experiences, transforms the museum’s Nicholas and Athena Karabots Pavilion and Mandell Center into a backstage pass for the global theme park giant. Through eight themed galleries, guests can view over 100 original artifacts and engage with 25 interactive experiences. Highlights include animatronics and props from the Jurassic World franchise, including the VelociCoaster; costumes and set pieces from The Wizarding World of Harry Potter; and elements from Super Nintendo World, Minions, How to Train Your Dragon, and the classic Jaws attraction.
Deepening the experience beyond simple observation, the exhibit emphasizes the STEAM (Science, Technology, Engineering, Arts, and Mathematics) principles required to build these massive attractions. Visitors can design their own roller coasters, experiment with the physics of ride vehicles, and view “Portals into the Profession”—video interviews with the engineers, creative directors, and designers who bring the parks to life. The collection also features a look at the recently opened Universal Epic Universe in Orlando, showcasing the planning behind the company’s most technologically advanced park to date.
However, the arrival of such a heavily branded exhibition has drawn scrutiny regarding the commercialization of non-profit educational spaces. Critics argue that despite the educational overlay of engineering and physics, the exhibit functions effectively as a paid advertisement for Universal’s resorts. With daytime tickets priced at $47 for adults and $43 for children (which includes general museum admission), the cost is significantly higher than a standard museum visit, potentially pricing out local families in favor of tourists. Furthermore, some early feedback suggests that thrill-seekers may be disappointed to find that while the exhibit dissects the mechanics of thrill rides, it does not simulate the physical experience of riding them.
This exhibition aligns with The Franklin Institute’s long-standing strategy of hosting high-profile, pop-culture-driven traveling exhibits to secure financial stability and high attendance. Following successful runs of “Harry Potter: The Exhibition,” “Disney100,” and “The Art of the Brick,” the museum continues to leverage intellectual property to attract crowds. The timing is also strategic, positioning the institute as a key attraction during Philadelphia’s 2026 semi-quincentennial celebrations, which are expected to bring a surge of tourism to the city. “Universal Theme Parks: The Exhibition” will remain on view through September 7, 2026, before embarking on a North American tour.
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